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Rabl, A. Optimizing Investment Levels For Energy Conservation: Individual Versus Social Perspective, And The Role Of Uncertainty. Energy Efficiency: Perspectives on Individual Behavior (1987): 101-114. Web. Energy Efficiency: Perspectives On Individual Behavior.
Rayner, S., and E. L Malone. Human Choice And Climate Change. Colombus, Ohio: Batelle Press, 1998. Web.
Reijonen, Satu. Environmentally Friendly Consumer: From Determinism To Emergence. International Journal of Consumer Studies 35 (2011): 403-409. Web. International Journal Of Consumer Studies.
Revelt, D., and K. E Train. Mixed Logit With Repeated Choices: Households' Choices Of Appliance Efficiency Level. The Review of Economics and Statistics 80 (1998): 647-657. Web. The Review Of Economics And Statistics.
Rice, R. E, and C. K Atkin. Public Communication Campaigns. 2nd ed. Newbury Park, CA: Sage, 1989. Web.
Risen, Jane L, and Clayton R Critcher. Visceral Fit: While In A Visceral State, Associated States Of The World Seem More Likely. Journal of Personality and Social Psychology 100 (2011): 777-793. Web. Journal Of Personality And Social Psychology.
Ritchie, J. RB, G. HG McDougall, and J. D Claxton. Complexities Of Household Energy Consumption And Conservation. Journal of Consumer Research 8 (1981): 233-242. Web. Journal Of Consumer Research.
Ritchie, B., and G. HG McDougall. Designing And Marketing Consumer Energy Conservation Policies And Programs: Implications From A Decade Of Research. Journal of Public Policy and Marketing (1985): 14-32. Web. Journal Of Public Policy And Marketing.
Rogers, Everett M, and D. Storey. Communication Campaigns. Handbook Of Communication Science. Ed. C. Berger & Chaffee, S. H. Newbury Park, CA: Sage, 1987. 817-846. Web. Handbook Of Communication Science.
Rogers, Everett M. A Prospective And Retrospective Look At The Diffusion Model. Journal of Health and Communities (2004): 9-. Web. Journal Of Health And Communities.
Rogers, Everett M. Diffusion Of Innovations. 5th ed. New York, NY: Free Press, 2003. Web.
Rohles, F. H. Thermal Comfort And Strategies For Energy Conservation. Journal of Social Issues 37 (1981): 132-149. Web. Journal Of Social Issues.
Rokeach, M. Beliefs, Attitudes, And Values. San Francisco: Jossey-Bass, 1968. Web.
Rokeach, M. The Nature Of Human Values. New York: Free, 1973. Web.
Rosa, E. A, and Thomas M Dietz. Climate Change And Society: Speculation, Construction And Scientific Investigation. International Sociology 13 (1998): 421-. Web. International Sociology.
Rosa, E. A, and G. Machlis. Energetic Theories Of Society: An Evaluative Review. Sociological Inquiry (1983): 152-178. Web. Sociological Inquiry.
Rosa, E. A, G. Machlis, and K. Keating. Energy And Society. Annual Review of Sociology (1988): 149-172. Web. Annual Review Of Sociology.
Ross, M. Capital Budgeting Practices Of Twelve Large Manufacturers. Financial Management (1986): 15-22. Web. Financial Management.

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