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Kagel, J. H, and A. E Roth. The Handbook Of Experimental Economics. Princeton, NJ: Princeton University Press, 1995. Web.
Kahneman, D., and A. Tversky. Prospect Theory: An Analysis Of Decision Under Risk. Econometrica (1979): 47-. Web. Econometrica.
Kahneman, D. Maps Of Bounded Rationality: Psychology For Behavioral Economics. American Economic Review (2003): 93-. Web. American Economic Review.
Kaiser, F. G. A General Measure Of Ecological Behaviour. Journal of Applied Social Psychology (1998): n. pag. Web. Journal Of Applied Social Psychology.
Kals, E., D. Schumacher, and L. Montada. Emotional Affinity Toward Nature As A Motivational Basis To Protect Nature. Environment and Behavior 31 (1999): 178-. Web. Environment And Behavior.
Kantola, S. J, G. J Syme, and N. A Campbell. Cognitive Dissonance And Energy Conservation. Journal of Applied Psychology 69 (1984): 416-421. Web. Journal Of Applied Psychology.
Kaplan, Stephen. Human Nature And Environmentally-Responsible Behavior. Journal Social Issues (2000): 56-. Web. Journal Social Issues.
Karns, D. A, and I. P Khera. Us Consumer Attitudes And Home-Heating Conservation Behavior: A Multiattribute Longitudinal Model. Journal of Economic Psychology 4 (1983): 57-70. Web. Journal Of Economic Psychology.
Karp, D. G. Values And Their Effect On Pro-Environmental Behavior. Environment and Behavior 28 (1996): 111-133. Web. Environment And Behavior.
Katzev, R. D, and T. R Johnson. Comparing The Effects Of Monetary Incentives And Foot-In-The-Door Strategies In Promoting Residential Electricity Conservation. Journal of Applied Social Psychology 14 (1984): 12-27. Web. Journal Of Applied Social Psychology.
Katzev, R. D, and T. Wang. Can Commitment Change Behavior? A Case Study Of Environmental Actions. Journal of Social Behavior and Personality 9 (1994): 13-. Web. Journal Of Social Behavior And Personality.
Katzev, R. D, and A. U Pardini. The Comparative Effectiveness Of Reward And Commitment Approaches In Motivating Community Recycling. Journal of Environmental Systems 17 (1987): 93-114. Web. Journal Of Environmental Systems.
Katzev, R. D, and W. Bachman. Effects Of Deferred Payment And Fare Manipulation On Urban Bus Ridership. Journal of Applied Psychology 67 (1982): 83-88. Web. Journal Of Applied Psychology.
Kearney, A. R, and Raymond De Young. A Knowledge-Based Intervention For Promoting Carpooling. Environment and Behavior 27 (1995): 650-678. Web. Environment And Behavior.
Keeney, R. L. Value-Focused Thinking: A Path To Creative Decisionmaking. Cambridge, MA: Harvard University Press, 1992. Web.