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Voluntary Simplicity Lifestyles and Energy Conservation

Publication Type:

Journal Article


Journal of Consumer Research, Volume 8, Number 3, p.243-252 (1981)



energy efficiency, values


This paper presents a behavioral index for measuring an individuals's tendency towards a lifestyle of voluntary simplicity, characterized by ecological awareness, attempts to become more self-sufficient, and efforts to decrease personal consumption of goods. The index is shown to predict energy conservation and intention to purchase solar equipment.