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Reinstatement of the Communicator in Delayed Measurement of Opinion Change

Publication Type:

Journal Article


Journal of Abnormal and Social Psychology, Volume 48, p.327- (1953)



The effects of the communicator, as a cue for acceptance, immediately following a communication and after a three-week delay were investigated with "positive" (well informed and fair), "negative" (poorly informed and biased), and "neutral" communicators. Identical communications dealing with the treatment of juvenile delinquents were presented to 330 senior high school students. The communicator cues were reinstated at the time of delayed testing for half of the S's. The effects of this procedure are analyzed in detail.