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Reducing Electricity Consumption of Residents Living in Mass-Metered Dormitory Complexes

Publication Type:

Journal Article

Source:

Journal of Environmental Systems, Volume 7, p.215-235 (1977)

URL:

http://scholar.google.com/scholar?as_q=Invisible+Again:+Blacks+and+the+Energy+Crisis&as_authors=Brown

Abstract:

Monetary incentives for reduced electricity consumption by residents living in mass-metered university dormitories were provided via a contest and contest-raffle.^In the contest, reduced electricity consumption of a group of students was reinforced with group consequences.^In the contest-raffle, reduced electricity consumption of a group of students was reinforced with individual consequences.^A control condition measured normal fluctuations in electricity use.^Electricity consumption by residents in the contest and contest-raffle was consistently lower than consumption by residents in the control condition throughout the treatment period.^Also, consumption by male residents was lower than consumption by female residents.^Analysis of electricity consumption during a post-treatment baseline period suggested residual effects due to the contest and contest-raffle.^Residents` reactions to the contest and contest-raffle were assessed through telephone interviews.^It was suggested that energy conservation programs incorporate elements based on behavioral technology as well as physical technology.