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Pro-Environmental Habits: Propensity Levels in Behavioral Change

Publication Type:

Journal Article

Source:

Journal of Applied Social Psychology, Volume 27, p.588-601 (1997)

URL:

http://scholar.google.com/scholar?as_q=Exploring+the+Subtle+Relationships+Between+Environmental+Concern+and+Ecologically+Conscious+Consumer+Behavior&as_authors=Roberts

Abstract:

A proposed model for behavioral change is described as a process in several steps from habitual nonenvironmentally friendly behavior to environmentally friendly behavior. Every step is linked to factors promoting or impeding further progress. Data from a questionnaire addressed to a random sample of 500 Swedish adults supported the hypothesis that general factors such as environmental values and a sense of responsibility for the environment will be more influential in an early phase rather than in a later phase of changing established habits regarding purchases of washing and washing-up detergents, respectively. Furthermore, in a later phase of transition, specific beliefs about particular products will affect the testing and evaluation of a new behavior.