Publication Type:Journal Article
Source:Journal of Consumer Research, Volume 8, Number 3, p.306-312 (1981)
Keywords:energy efficiency, values
Results of two studies support the hypotheses that those accepting personal responsibility for the energy crisis favor and report adopting the personal "solution" of voluntary energy conservation, and those making attributions to nonpersonal causes (OPEC, oil companies, U.S. government) are most likely to favor nonpersonal solutions. Implications are discussed.