Skip to content Skip to navigation

Diffusion of Energy-Conserving Innovations

Publication Type:

Journal Article


Journal of Social Issues, Volume 37, Number 2, p.150-171 (1981)



Suggests that people's decisions to adopt energy-conserving processes and products is a specific instance of the decision to adopt an innovation. Discusses diffusion processes and factors influencing diffusion of networks. Indicates that the spread of energy-conserving household innovations proceeds primarily along social networks.