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The Constructive, Destructive, and Reconstructive Power of Social Norms

Publication Type:

Journal Article

Source:

Number May (2007)

URL:

http://scholar.google.com/scholar?as_q=The+Constructive,+Destructive,+and+Reconstructive+Power+of+Social+Norms&as_authors=Schultz

Abstract:

The relationship between satisfaction with a residential energy audit and reported subsequent energy conservation behavior is investigated in a stratified random sample of 500 Illinois audit recipient. Results demonstrate a weak relationship between audit satisfaction and energy conservation behavior, a finding consistent with similar satisfac tion-behavior relationships studied in the literature of social and organizational psychology. Although impacts upon energy conservation behavior do not justify concern with participant satisfaction with energy conservation programs, other theoretical justifications for such concern are identified. It is concluded, therefore, that satisfaction should be measured as part of the comprehensive evaluation of an energy conservation program.