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On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS)

Publication Type:

Journal Article

Source:

Journal of Consumer Research, Number 17, p.105-109 (1990)

URL:

http://scholar.google.com/scholar?as_q=Environmental+Worldview+in+Response+to+Environmental+Problems:+Kentucky+1984+and+1998+Compared&as_authors=Arcury

Abstract:

This article begins with a partial replication of previous work-a comparison of the Values and Life Styles (VALS) system and the List of Values (LOV). The analysis is then extended to evaluate the role of a set of standard demographic variables with respect to both psychographic segmentation systems