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All Behavior Initiative Projects

Kidago website screen shot
This large set of projects set out to reduce and shift energy use through media (interaction design, social networking, games and feedback interfaces); incentives (behavioral economic programs); and community groups (schools, utility and social organizations).
Powerhouse screen shot
Multiplayer games may be the most engaging, sophisticated and collaborative media ever to be applied to changing behavior in serious contexts. This project developed “Power House” to see if games can be used to build energy efficiency habits?
Brightness, Screen blanking graph
Overlapping, closed commercial standards have plagued and limited flexibility and innovation in Home Area Networks (HANs).
REDD monitoring device collecting data from a circuit breaker panel
Despite the potential for disaggregation of energy consumption to help residents and small businesses use energy more efficiently, academic work on energy data analytics has been difficult.
Nest testing Lab
While encouraging user's proactive involvement in reducing their energy use is an important goal, a complementary strategy looks at how automation can improve efficiency with minimal user input.
Twitter hashtag rankings
Understanding conversations in social media could provide program planners and communication managers unique insights into trending thoughts about energy efficiency and climate change. In 140 characters or less, the concerns, interests and public narratives about energy efficiency and climate change can be identified through tweets.
ESP functional architecture
While encouraging user's proactive involvement in reducing their energy use is an important goal, a complementary strategy looks at how automation can improve efficiency with minimal user input.
insinc website screen shot
Are people motivated more by a small chance at a big prize than by a guaranteed small reward? To ease traffic congestion, which wastes a lot of energy and contributes to pollution, this project shifted travel away from rush hour using novel monetary incentives, gaming and a social network.
Rendering of testing results
Two strategies highlighted by scholars—personalization and vividness—may be especially useful in promoting environmental behavior change. This project tested both using virtual reality technology.

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