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All Behavior Initiative Projects

Appliance calculator website screen
Will consumers purchase energy-efficient refrigerators that have higher price tags, but save money in the long term on their utility bills? In this Stanford Energy Behavior Initiative project, three online experiments explored the ability of energy and cost messaging to nudge shoppers in this direction.
City of Mountain View Energy Saving Program
Does framing efforts to save energy as part of a communal goal–"We're doing this together!"–get people to use less energy than stating a fact about how much other people have reduced use? Does either pitch achieve more than just presenting energy savings tips?
Performance of different disaggregation algorithms on high-frequency data
Algorithmic approaches to energy disaggregation have traditionally been very simple, and focused solely on detecting changes in a limited number of device states, (e.g., off, on high, on low, sleep mode), in a power signal.
 (Figure from Hart, 1992)
Disaggregation refers to the extraction of appliance level energy use data from an aggregate, or whole-building, energy signal, using statistical approaches.
Avg energy of agents over simulated social distance vs. percent of population clowned
Investigator(s): Jeff Shrager
Even if we cannot predict the exact amount of energy that may be saved due to various manipulations to change behavior, the possible interventions might at least be rank ordered. Such a ranking, crossed with cost, would be used in choosing which manipulations to employ.
Energy Action & Behavior Attributes
A fundamental necessity to effective energy behavior change is to characterize desired behaviors. Does the behavior require much skill? Is it expensive? Must it be performed just once or several times a day? Will energy and economic savings be substantial or small?
Sample avg daily kWh using hourly data
Electric utilities generally market demand-response and energy-efficiency programs to very broad groups.
Girls Learning Energy and Environment Website
Can behavioral methods successfully used in public health also help increase children's energy-saving behaviors and reduce family/household energy use? Working with the Girl Scouts of Northern California, this project developed two curricula on reducing energy use at home and in food and transportation choices with promising results.
Graph shows energy use was reduced by around 6 percent when individuals were first exposed to the feedback
Even if we cannot predict the exact amount of energy that may be saved due to various manipulations to change behavior, the possible interventions might at least be rank ordered. Such a ranking, crossed with cost, would be used in choosing which manipulations to employ.
 End use (vertical) vs. emergent principles (horizontal)
Are we inventing the energy-efficiency wheel? Can we adapt practices and technologies from other cultures and time periods to produce substantial home energy savings?

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