BECC 2010   |  November 14 - 17, 2010   |  Sacramento, CA

About BECC

The Behavior, Energy and Climate Change Conference is the fourth annual conference focused on understanding the nature of individual and organizational behavior and decision making, and using that knowledge to accelerate our transition to an energy-efficient and low carbon economy. It will build on the overwhelming success of previous BECC conferences, at which more than 650 participants discussed successful policy and program strategies, shared important research findings, and built dynamic new networks and collaborations.

The BECC Conference is convened by the California Institute for Energy and Environment (CIEE), University of California; the Precourt Energy Efficiency Center (PEEC), Stanford University; and the American Council for an Energy Efficient Economy (ACEEE).

Conference Program with Downloadable Presentations

Downloadable Final 2010 BECC Conference Program (PDF)

  SUNDAY, NOVEMBER 14

11 – 6 PM

PRECONFERENCE WORKSHOP – Fostering Sustainable Behavior
Presented by Doug McKenzie-Mohr, Founder of Community Based Social Marketing

6:00 PM Conference Registration & Speaker Check-in

7:00-9:00
PM

BECC CONFERENCE KICK-OFF PROGRAM

Moderators: Sharyn Barata, Itron & Matthew Willcox, Draftfcb

Don’t miss BECC’s Kick-Off Networking Session: “Making Energy Visible!”
A challenge to the energy industry has always been trying to make energy tangible. Lacking a visible product, energy marketers have long struggled to make consumers care about their energy use. Global advertising agency, Draftfcb, In conjunction with PEEC, challenged their creative staff around the world to come up with metaphors and ideas to make energy visible. During this fun, interactive session, you and your tablemates will have the first opportunity to view some of these unique ideas, offer suggestions and apply their potential use across energy programs and sectors.

Join us at 7 pm for Parducci “carbon neutral”, wine and dessert and…Help Make Energy Visible!

  MONDAY MORNING, NOVEMBER 15
7:30-8:30 Continental Breakfast & Registration
8:30-10:15

OPENING PLENARY: BEHAVIOR, ENERGY & CLIMATE CHANGE (Link to Bios)

Moderator: Linda Schuck, 2010 BECC Conference Chair, CIEE

Welcome to Sacramento
Genevieve Shiroma, President, Board of Directors, Sacramento Municipal Utility District
BECC Convening Directors
Steve Nadel, Executive Director, American Council for an Energy-Efficient Economy (ACEEE)
Carl Blumstein, Director, California Institute for Energy & Environment (CIEE), University of California
Jim Sweeney, Director, Precourt Energy Efficiency Center (PEEC), Stanford University
Walking the Walk: How BECC Tries to Take its Own Advice
Annika Todd, 2010 BECC Co-Chair, Precourt Energy Efficiency Center
Opening Keynote:
Influencing Change: Applying Behavioral Research Insights to Reframe Environmental Policy & Programs
Dr. Robert Cialdini, Professor of Psychology & Marketing, Arizona State University
10:15-10:45 Morning Break
10:45 BEHAVIOR TOPICS 1: Concurrent Sessions
Topic 1A

OPINION, ADVOCACY & ACTION (Link to Abstracts)

Moderator: Maria Vargas, US Environmental Protection Agency

Topic 1B

BEHAVIOR OF PEOPLE IN BUILDINGS (Link to Abstracts)

Moderator: John Wilson, Energy Foundation

Topic 1C

LIGHTNING SESSION: POLICY & GOVERNMENT TOPICS (Link to Abstracts)

Moderator: Rick Diamond, California Institute for Energy & Environment

PACE [Property Assessed Clean Energy] Energy Retrofit Financing - Cost, Benefit & Risk
James Finlay, Wells Fargo Bank
When a Nudge Isnít Enough: Justifications for Mandates in Energy Efficiency Policy
Brandon Hofmeister, Wayne State Law School
The Untapped Potential of Water & Energy Conservation Partnerships
Alison Williams, Opinion Dynamics Corporation
Reducing GHG Emissions Through Local Government Action: Case Studies of Eight California Cities
Deborah Salon, UCDavis
Success & Failure in Eco-Labeling Vehicles
Caroline Noblet, University of Maine
Evaluating the Impact of Vehicle Labeling Changes: Regulation Through Information Provision
Jeff Deason, UC Berkeley
Good, Better, Best: Helping Consumers Navigate the Federal Lamp Standards
Laura Moorefield, Ecos
Leadership: An Energy Efficiency Resource
Kristina Skierka, CPUC/Energy Foundation
Topic 1D

INTERNATIONAL BEHAVIORAL INSIGHTS (Link to Abstracts)

Moderator: Karen Ehrhardt-Martinez, University of Colorado

Topic 1E

SOCIAL NORMS (Link to Abstracts)

Moderator: Kathy Kuntz, Wisconsin Climate Change Action Initiative

Using "Social Proofing" to Reduce Energy Demand: Prospects for the Long Term
Bill Provencher, Navigant Consulting
Savings Potential of Curbing Wasteful Behavior
Ogi Kavazovic, OPOWER
How Many Economists Does it Take to Change a Light Bulb? A Natural Field Experiment on Technology Adoption
David Herberich, University of Chicago
Topic 1F

MODELING & METHODS (Link to Abstracts)

Moderator: Bart Croes, California Air Resources Board

MONDAY AFTERNOON, NOVEMBER 15
1:30 BEHAVIOR TOPICS 2: Concurrent Sessions
Topic 2A

COMMUNITY-BASED SOCIAL MARKETING (Link to Abstracts)

Moderator: Wes Schultz, California State University, San Marcos

Topic 2B

FUTURE THINKING FOR POLICY DESIGN (Link to Abstracts)

Moderator: Anthony Eggert, California Energy Commissioner

Topic 2C

LIGHTNING SESSION: FEEDBACK (Link to Abstracts)

Moderator: Mike Weedall, BPA

Impact of Information, Goal Setting, Feedback & Rewards on Energy Use Behaviours: A Review & Meta-Regression Analysis of Field Experiments
K H Tiedemann, BC Hydro
A Randomized Control Trial to Evaluate the Value of Information
Anant Sudarshan, Stanford University
How Do Context & Form of Real-Time Feedback on Resource Use Affect Consumer Response?
Cynthia McPherson Frantz, Oberlin
Behavior Change as a Function of Feedback, Competition, Attitude & Emotion  
John E. Petersen, Oberlin College
Real-time Metering & Social Media: Changing Consumer Behavior
Scott G. McNall, California State University, Chico
Appliance-Specific Electricity Feedback: Implications for Energy Conservation Programs & Policies
Sébastien Houde, Stanford University
Energy Feedback Devices: Early Adopters & Their Experiences
Beth Karlin, UC Irvine
Lightening the Load - Empowering Individuals to Reduce Their Electricity Consumption at Home
Rebecca Ford, Oxford Univ.
Dorm Energy Competitions: Passing Fad or Powerful Behavior Modification Tool?
Chelsea Hodge, E Source
Topic 2D

SOLAR ADOPTION (Link to Abstracts)

Moderator: Omar Khan, University of California, Berkeley

Topic 2E

ACTIONABLE SEGMENTATION (Link to Abstracts)

Moderator: Marian Brown, Southern California Edison Company

Data, Research & Analysis Reveal the Who, What & How of Customers
Jodi Stablein, Pacific Gas & Electric Company
Patrick Green, Targetbase
The Waning of Climate Change Concern: Who’s Waning & Why?
Edward Maibach, George Mason University
Overcoming Mass-Market Resistance to Green Behaviors
Carrie Hollenberg, Strategic Business Insights
David Sleeth-Keppler, Strategic Business Insights
Topic 2F

BRAINS, GAMES & GIRL SCOUTS (Link to Abstracts)

Moderator: Laurie ten Hope, California Energy Commission

Sensors, Lotteries, Girl Scouts & More: Innovative Approaches to Energy Programs Under ARPA-E  
Carrie Armel, Precourt Energy Efficiency Center
Marilyn Cornelius, Precourt Energy Efficiency Center
Using Games and Virtual Worlds to Change Energy Behavior
Byron Reeves, Stanford University
Neuroeconomics & Behavior, Energy & Climate Change
Marsha L. Walton, NYSERDA
Augmented Reality: Visualizing Energy Consumption Through a New Lens
Matthew Crowley, Product Design, Stanford University
3:00-3:30 Afternoon Break
3:30-5:00

PLENARY PANEL ON BEHAVIOR & POLICY (Link to Bios)

Moderator: Ralph Cavanagh, Natural Resources Defense Council

Karen Douglas, Chair, California Energy Commission
Kathleen Hogan, Deputy Assistant Secretary, Energy Efficiency & Renewable Energy, US Dept of Energy
Jeremy Kalin, MN State Representative; Chair, Coalition of Legislators for Energy Action Now
5:00 Free time (You are on your own for dinner)
7:00 - 10:00

Participant Organized Sessions

  TUESDAY MORNING, NOVEMBER 16
8:30

SPOTLIGHT: BUSINESS (Speaker Bios)

Moderator: Nicole Biggart, UC Davis, Energy Efficiency Center

SPOTLIGHT: SOCIAL MARKETING CAMPAIGNS (Speaker Bios)

Moderator: Linda Schuck, BECC Conference Chair

Brent Schulkin, Founder, Carrotmob

May Boeve, Global Partnerships & US/Canada Outreach, 350.org

  Ian Martinez, Borders States Director, 2008 Obama for America

10:00-10:30 Morning Break
10:30 BEHAVIOR TOPICS 3: Concurrent Sessions
Topic 3A

SMART GRID STRATEGIES (Link to Abstracts)

Moderator: Jim Parks, Sacramento Municipal Utility District

Behavioral Research to Support Smart Grid Policymaking
Sarah J. Ryker, Science & Technology Policy Institute
Preparing Small Customers for the Sacramento Smart Grid
Karen Herter, Herter Energy
Building the "Front End" of the Smart Grid
Janice Berman, Pacific Gas & Electric Company
Lessons Learned in Home Area Network Deployment
Seth Frader-Thompson, EnergyHub
Topic 3B

GUILT & IDENTITY (Link to Abstracts)

Moderator: Michael Li, Office of Electricity Delivery and Energy Reliability, USDOE

Topic 3C

LIGHTNING SESSION ON BUSINESSES & ORGANIZATIONS (Link to Abstracts)

Moderator: Gene Rodrigues, Southern California Edison

Business Networking & Energy Efficiency Trade Groups
Steven R. Schiller, California Energy Efficiency Industry Council
Analysis of U.S. ESCO Public & Private Sector Projects: 1990-2008
Peter Larsen, Lawrence Berkeley National Laboratory
Beyond the Bottom Line: A Model of Executive Decision-Making
John H. Reed, Innovologie, LLC
A Middle-Out Approach to Agency, Capacity, & Societal Change
Kathryn Janda, Oxford University
Corporate Investment Behavior
Catherine Cooremans, HEC University of Geneva
Look Who's Coming to Dinner: Bringing Small Business to the Energy Efficiency Table
Tracy La Haise, Energy Center of Wisconsin
Sustainability Value Index: A Quantitative Measurement Tool
Jane E. Obbagy, The Cadmus Group, Inc.
Impacting the Behavior of Building Operators: Community-Building & Longitudinal Research
Stan Price, Putnam-Price Group, Inc.
Is It Time for Behavior-Based Continuous Energy Improvement?
Rich Lauman, Ecos
Topic 3D

RESPONSES TO FEEDBACK (Link to Abstracts)

Moderator: Jennifer Robinson, Electric Power Research Institute

Topic 3E

STATE & LOCAL COMMUNITIES: META-ANALYSES OF BEHAVIOR CHANGE EFFORTS (Link to Abstracts)

Moderator: Kip Lipper, California State Senate

Topic 3F

SOCIAL MEDIA & NETWORKS (Link to Abstracts)

Moderator: Mary Pearl, Garrison Institute

  TUESDAY AFTERNOON, NOVEMBER 16
12:00

Lunch Keynote

 

Col. Robert “Brutus” Charette, Jr. (Bio)
USMC Expenditionary Energy (Presentation)

Director, Expeditionary Energy, US Marine Corps

2:00 BEHAVIOR TOPICS 4: Concurrent Sessions
Topic 4A

DECISION-DRIVERS FOR BUILDING DESIGN (Link to Abstracts)

Moderator: Martha Brook, California Energy Commission

Topic 4B

EVALUATION STRATEGIES (Link to Abstracts)

Moderator: Ed Vine, California Institute for Energy and Environment

Research Design Protocols for Studying the Impacts of Feedback on Behavior
Michael Sullivan, Freeman, Sullivan & Co.   
Evaluating Behavioral Energy Efficiency Impacts:  Findings on Best Practices & Remaining Issues from the CIEE/SERA Study
Lisa A. Skumatz, Skumatz Economic Research Associates, Inc.
How Did It Go? Quantifying Utility Behavioral Program Results
Ryan Firestone, Navigant Consulting
Persistant Misperceptions: The Participation Disconnect Between Energy Programs & Customers
Sarah Castor, Energy Trust of Oregon
Topic 4C

LIGHTNING SESSION: PROGRAM DESIGNS & RESULTS (Link to Abstracts)

Moderator: Ed Wisniewski, Consortium for Energy Efficiency

Social Movements for Long-Lasting Behavior Change
John Mulrow, Worldwatch Institute
Activating Behavior: How Person-to-Person Interactions Can Supercharge Efficiency Programs
Chris Granda, D&R International 
Peer Comparison Feedback, Demographics, & Nationwide GHG Savings Potential
Matt Davis, Environmental Defense Fund
California Green Communities
Chris Peck, Southern California Edison
Think! Energy & Take Action!
Elissa Richards, National Energy Foundation
Culture Change: National Park Service’s Climate Friendly Parks Program
Beth Binns, ICF International
Play It Cool with Climate Masters: A Community Climate Action Program
Meredith Herr, The Resource Innovation Group
Green Certifications as Stealth Training Tools
Lisa McNeilly, UC Berkeley
Making the Case for a Behavioral Measure
Steve Hastie, Navigant Consulting, Inc.
Demystifying Technology: Lessons from Barefoot College & Other Community-Based Technology Adoptions
Edward Smyth, KEMA 
Topic 4D

Engage 360 - Towards a New Norm: California Case Study (Link to Abstracts)

Moderator: Julie Rowey, Southern California Edison

Engage 360 - Towards a New Norm for Energy Behavior (Presentation for all speakers)

Behavior-based Segmentation
Anne Dougherty, Opinion Dynamics
Brand Strategy & Identity
Tom Zara, Interbrand
Marketing & Communications Strategy
Hunter Marshall, DraftFCB
Topic 4E

SMART INCENTIVES (Link to Abstracts)

Moderator: Annika Todd, BECC Conference Co-chair, Precourt Energy Efficiency Center

Gone In 2 Hrs Or 3 Months: Explaining Variation In Consumer Response To The State Energy Efficient Appliance Rebate Program
Toby Swope, D&R International
It Pays to Do the Right Thing: Incentive Mechanisms for Societal Networks
Balaji Prabhakar, Stanford University
Personal Energy Efficiency Rewards (PEER) Program: A Behavioral Cocktail
Andy Frank, Efficiency 2.0
Topic 4F

BEHAVIOR CHANGE IN BUSINESS: FROM MACRO TO MICRO (Link to Abstracts)

Moderator: Kevin Cooney, Navigant Consulting

3:30-5:00 Networking & Free Time: Poster Session Set-up
Special: BECC Film Festival with Bill LeBlanc, E-Source
5:00-7:00 POSTER PRESENTATIONS & RECEPTION
  WEDNESDAY MORNING, NOVEMBER 17
7:30 Continental Breakfast & Registration
8:30 BEHAVIOR TOPICS 5: Concurrent Sessions
Topic 5A

BEHAVIOR & PRODUCT DESIGN (Link to Abstracts)

Moderator: Danielle Sass Byrnett, Energy Efficiency & Renewable Energy, USDOE

Behavior as the Medium
David Merkoski, frog design
Re-Designing Everyday Interactions, Relationships, & Practices with Energy
James Pierce, Carnegie Mellon University
Eric Paulos, Carnegie Mellon University
Green Machine: Info Design + Persuasion Design = Energy Behavior Change
Aaron Marcus, Aaron Marcus & Associates, Inc.
Topic 5B

FEDERAL GOVERNMENT (Link to Abstracts)

Moderator: Jeanne Clinton, California Public Utilities Commission

Institutionalizing Federal Sector Energy-and GHG-Related Behavior Change
Amy K. Wolfe, Oak Ridge National Laboratory
Driving Greater Energy Efficiency by Engaging Youth
Melissa Klein, US EPA
Driving Demand for Retrofits: Best Practices & What ARRA is Funding
Merrian Fuller, Lawrence Berkeley National Laboratory
The U.S. House of Representatives As a Model of Sustainability
Nicholas Hromalik, Green the Capitol, U.S. House of Representatives

Topic 5C

LIGHTNING SESSION: MARKETING AND COMMUNICATING (Link to Abstracts)

Moderator: Sharyn Barata, Itron

Energy Advice Translates into Action
Sally Blackwell, Energy Efficiency Community Network, New Zealand
What Trust Has to Do With It: Five Simple Truths That Govern Results for Behavioral Change
Jan S. Moore, Direct Options
Making Efficiency & Sustainability Fun; Or, How I Learned To Stop Worrying & Love Location-Based Social Media
Jane Hummer, Navigant Consulting
Working Together to Change Energy Use Behavior
Kira Ashby, Consortium for Energy Efficiency
The Little Envelope That Could: Boosting Participation in Hard-to-Reach Markets
Rachel Friesen, PECI
What Energy Efficiency Marketers Can Learn from Tobacco Counter Marketing
Tim Volk, Kelliher Samets Volk
A 2009 Green Success For APS!
Sue Berg, Arizona Public Service
Trials & Tribulations of Smart Grid Deployment: A Case Study that Hits Home
Tim Gnatek, Blue Practice
ComEd SmartTools, How May I Help You? Creating a Customer Care Center that Encourages Adoption & Behavior Change
David Becker, CNT Energy
Topic 5D

BEHAVIOR POLICY & RESEARCH AGENDA

Moderator: Rick Diamond, Lawrence Berkeley National Laboratory

A Participant-Engaged Working Session for Policy-Makers, Program Implementers & Researchers to Discuss:

  • What specific social science questions need to be answered to improve policies and programs?
  • How can behavior/energy research be best coordinated and information be shared?
  • How can we best advance a BECC R&D agenda?
Topic 5E

IMPACTS OF TIME OF USE PRICING (Link to Abstracts)

Moderator: Mark Gaines, Sempra Utilities

Topic 5F

TRANSPORTATION (Link to Abstracts)

Moderator: Sam Borgeson, UC Berkeley

10:00 Morning Break
10:30-12:00

 

BEHAVIOR, ENERGY & CLIMATE CHANGE

Closing Plenary

If I Ran the Zoo: Thoughts from Awesome BECCsters

Part reflection, part vision and part celebration, this dynamic closing session will coalesce important insights from BECC and build collaborations and commitments for the future.

 

1:30-4:30

POST-CONFERENCE WORKSHOPS

POSTER PRESENTATIONS (Abstract & Bio)
TUESDAY EVENING: NOVEMBER 16, 5:00 – 7:30 PM

(Alpha by Author Last Name A-I)

  • Design of Real Time Feedback Programs: A Perspective From Experimental Research – Joana Abreu, MIT Portugal Pgm, Instituto Superior Técnico
  • Building Intelligence Meets Human Control: A Look at red/green light window indicators – Katie Ackerly, UC Berkeley
  • Reducing Urban Traffic Congestion Through Human-Centered Ridesharing – Jennifer Allen
  • Understanding the Barriers to Home Energy Audit Participation in Utah – Brooke Alley, PECI
  • Using Conservation to Promote Concern About Climate Change – Michael S. Amato, University of Wisconsin-Madison
  • Finding Symbiosis: Politicians & Scientists – Maheen Aziz, George Mason University
  • From the Trenches - Success & Failures In Improving Corporate Energy Efficient Behavior – Mike Bailey, Ecos
  • Human-Centered Design, Does It Apply Here? – Mekayla Ichneumon Beaver, Gloworm
  • The Regulation of Zero Net Energy Buildings – Clark Bisel, WSP Flack + Kurtz
  • General Insights vs. Specific Applications: What Does Behavioral Economic Analysis Offer to US DOE? – David J. Bjornstad, Oak Ridge Ntl. Lab.
  • Leveraging Behavior Research at the Department of Energy – Joseph Bressler, US Department of Energy
  • Changing Memories: The Design & Evaluation of the Fulldome Show Our Living Climate – Martin Bush, Museum Victoria
  • Commuter Choices & Carbon Footprints: A Feasibility Study Using GPS & Accelerometry to Measure Mode of Travel–Amanda Carrico, Vanderbilt
  • But It Still Works! Reducing Psychological Barriers to Refrigerator Recycling – Nicole Casta, PECI
  • Message Frame & Threat in the Social Marketing of Sustainable Behavior of Youth – Tania Cheng, University of Waterloo
  • Motor Mouth: Stop Talking About Market Transformation & Quantify It – Mohit Singh Chhabra, Navigant Consulting
  • Behavior Change or Climate Change: A Student Taught High School Program – Jenny Chute, Menlo Atherton High School
  • Global Identity and Environmental Sustainability – Marilyn Cornelius, Stanford University
  • Cool the Earth, Inc.’s Primary School Program: Program Efficacy – Carleen Cullen, Cool The Earth, Inc.
  • Socially Networked Resource Monitoring Tool as a Platform to Organize a National Electricity & Water Reduction Competition on College & University Campuses – Andrew deCoriolis, Lucid Design Group
  • Looking at the Man in the Mirror: Changing Ourselves, Our Industry – Linda Dethman, The Cadmus Group
  • Using Web 2.0 Tech to Encourage Environmental Behavior – Tawanna Dillahunt, Carnegie Mellon University
  • Policy Technical Assistance: Whole Community Approach – Sarah Busche, National Renewable Energy Laboratory
  • Banking Actual Savings from Behavioral Change – Jamie Drakos, The Cadmus Group, Inc.
  • Why do NEBs & NTG Matter Especially for Behavioral & Educational Programs? – Dana D'Souza, Skumatz Economic Research Associates
  • Greening the Behavior of the Next Generation of Citizens – Cathy L.. Z. DuBois, Kent State University
  • Strategy & Behavior: An Empirical Look at Frontline Sustainability Leadership – David A. DuBois, The Social Design Group
  • ISO 50001 Does Behavior: An Exploration of Key Success Factors – Patsy Dugger, Ecos Consulting
  • How Can the Code for Sustainable Homes Deliver the UK Zero Carbon Homes? – Heba E. Elsharkawy, University of Nottingham
  • Tapping into Office Energy Savings: Hardware, Software & Occupant Behavior – Ellie Farahani, University of Toronto
  • From Saving Paper to Saving Energy: Lessons from a Paper Conservation Program – Elah Feder, University of Toronto Sustainability Office
  • A Gold Standard for Equity in California’s Cap-and-Trade Program – James Fine, Environmental Defense Fund
  • Framework for Modifying User Behavior & Minimizing Energy Usage – Wendy K. Foslien, Honeywell International, Inc.
  • BeSmarter®: Peer Leadership, Competition & Objective Goal Setting Produces Strong Home Conservation – Michael Greenberg, BeSmarter LLC
  • Overcoming Split Incentives in Office Buildings: The Utility Role – Joanna Gubman, Navigant Consulting, Inc.
  • Key Factors Affecting Energy Efficiency Decisions in a University Campus – Mohammad Halimi, SUNY State University of New York
  • Say What? Using Segmentation Research to Guide Targeted Messaging – Rachel Hansen, PECI
  • High Performance Refers to People Too – Marcel Harmon, M.E. Group, Inc.
  • Design & Social Change – Zach Hartle, evolve environment :: architecture
  • Disaggregating Monthly Residential Bills Into End-Uses – Zeke Hausfather, Efficiency 2.0
  • Compliance: How do Contractors Assess Risk in Doing Unpermitted Work? (& Why?) – Kristin Heinemeier, WCEC
  • Maryland’s Energy Efficiency Challenge – John Howley, Maryland Energy Report
  • The BetterBricks Approach: Ensuring Lastingness of Behavior Change in Commercial Real Estate Companies – Dune Ives, Milepost Consulting
  • Cultural Indicators of Energy Saving Behaviors: A Case Study of the United States & Japan – Yoko K. Iwaki, Columbia Business School

POSTER PRESENTATIONS (Abstract & Bio)
TUESDAY EVENING: NOVEMBER 16, 5:00 – 7:30 PM

(Alpha by Author Last Name J-Z)

  • WattDepot: Open Source Software for Energy Data Collection & Analysis – Philip M. Johnson, University of Hawaii at Manoa
  • Connecting the Dots: Interdisciplinarity in Behavioral Research – Joe Kantenbacher, University of California Berkeley
  • Using Smart Grid Data to Assess Behavior Changes after PV Installation – Danielle Côté-Schiff Kolp, The Cadmus Group, Inc.
  • Integrating Behavior into Electric Vehicle Charging Infrastructure Needs – Melissa Lapsa, Oak Ridge National Laboratory
  • BC Hydro: Buildling a Culture of Conservation – Vinson Lee, BC Hydro
  • "It Takes a Village" - We Energies’ Community Education Pilot – Peter Lemoine, ICF International
  • Impact of Behavioral & Demographic Factors on Residential NG Demand – Olga Livingston, Pacific Northwest National Laboratory
  • From Energy Conservation to an Integrated Assessment of Sustainability Practices: The U of MExperience – Robert W. Marans, Univ. of Michigan
  • Good, Bad, & Missing - The State of Design for Change – Dave McColgin, Artefact
  • E3= Energy Efficiency Education – Rebecca Meyer, Connecticut Energy Efficiency Fund/CL&P
  • Tales of Transition: A Community Movement Building a Future Without Fossil Fuels – Asher Miller, Post Carbon Institute
  • Deployment of Solar Cooling in the United States – Houtan Moaveni, Florida Solar Energy Center, University of Central Florida
  • Building Up To Organizational Sustainability – Christine Mondor, evolve environment::architecture
  • Proposal of an Adaptive Model for Behavior Prediction of Urban Outdoor Thermal Comfort – Leonardo Marques Monteiro, University of Sao Paulo
  • Mind the Gap: Discovering Missing Residential Energy Efficiency Messages – Annemarie Newman, Energy Center of Wisconsin
  • Challenges & Successes of a Certification Program & Educator Network – Lauren K Olson, Michigan State University
  • Cool The Earth: An Out of Classroom Primary School Behavior Program – Sara B. Peracca, Environmental Justice Solutions
  • Considering (In)Effectiveness of Energy Feedback Research & Design – James Pierce, Carnegie Mellon University
  • Using Imprint, an Interactive Kiosk Displaying Printer Data, to Engage Workgroup Communities – Zachary Pousman, Georgia Instit. of Technology
  • Operator Training: Building the Skill Sets for Energy Performance – Cynthia Putnam, Northwest Energy Efficiency Council
  • iPooling: Instant Carpooling with Strangers: Industry Update – Steve Raney, Cities21
  • Analyzing the Consumption Effects of a 2-Step Residential Inclining Block Rate – Mark A. Rebman, BC Hydro
  • Feedback: What Can Be Learned From Prospect Theory? – Juliet Samantha Reiss, RWTH Aachen University
  • First to Market – Valerie Richardson, KEMA Inc.
  • Corporate Partnerships on Energy Efficiency with Suppliers in China – Ryan Schuchard, BSR
  • Customer Selection for Critical Peak Pricing: Seeking Load Reductions Based on Behavior Change – Daniel Schulte, Energy Market Innovations
  • Energy Programs: The Potential Environmental Cost of Saving Money – Daniel Schwartz, Carnegie Mellon University
  • Students as a Driver for Change: Energy Saving Educational Kits – Kate Scott, Energy Trust of Oregon
  • Why Isn’t There Any Fun in Energy? – David Shepherd-Gaw, Washington State University Extension Energy Program
  • Social Issue Entertainment 2.0: How Pop Culture & Behavioral Science can Motivate Change – Debika Shome, Harmony Institute
  • Cooling Attitudes Toward Global Warming? A Meta-Analysis of Survey Data – Dulcey Simpkins, E Source
  • Is This My Problem? Inspiring Individual Accountability & Pro-Environmental Behavior – Troy Simpson, Global Green USA
  • Institutions and the Constraints They Impose – Brian Smith, Pacific Gas & Electric
  • Social Media Practices & Possibilities for Sustainable Climate Solutions – Mark Starik, George Washington University Institute for Sustainability
  • Moving Beyond Recycling: Normalizing Energy Conservation Behavior A Case Study of Teach for Sustainability – Susie Strife, Univ. of Colorado
  • Loss Aversion Down on the Farm – Tom Syring, GDS Associates, Inc.
  • Non-Fungibility in Consumer Expenditures & The Rebound Effect – Brinda A. Thomas, Carnegie Mellon University
  • Smart Grid Surprises: When Customers Do The Opposite Of What We Expect – Patricia Thompson, Sageview Associates
  • Components of an Efficacious Student Taught High School Program – Bill Thomsen, Menlo Atherton High School
  • Excessive Choice & the Buffering Effect of Habit on Pro-Environmental Behavior – Kaitlin Toner, Duke University
  • Climate Change Beliefs & Support for Nuclear Power & Other Energy Sources – Heather Barnes Truelove,Vanderbilt University
  • Making the Connection: Linking Communications Strategies to Market Transformation – Carrie Nash, NE Energy Efficiency Partnerships
  • Continuous Energy Improvement: Systemic Change for Persistent Energy Savings – Sushanah Boston, Northwest Energy Efficiency Alliance
  • A Comparative Analysis of Rebound Effects in Household Energy Consumption in Asian Megacities – Junyi Zhang, Hiroshima University

BECC 2010 Sponsors

Founding Sponsors

PGE logo Southern California Edison
Sacramento Municipal Utility DistrictU.S. Department of Energy - Energy Efficiency and Renewable Energy
Silver Sponsors
Environmental Protection AgencyCalifornia Air Resources BoardOverbrook Logo
Sponsors
Bonneville Power AdministrationEPRI logo
Navigant ConsultingItron
Ecos LogoResearch into Action Logo
Northwest Energy Efficiency Alliance One Change Logo
FSC Logoopower logo
Efficiency 2.0 logoCEC logo
Contributors

IEE Logo ICF International Logo

KEMA logoCadmus LogoWine on Deck Logo

With special thanks to:
- California Energy Efficiency Industries Council
- Consortium for Energy Efficiency
- Council of Energy Research & Education Leaders
- Draftfcb

Clif Bar Logo Parducci Wines Logo

BECC 2010 Conference Leadership

Convening Directors

Carl Blumstein, CIEE, University of California
Jim Sweeney, PEEC, Stanford University
Steve Nadel, ACEEE

Organizing Committee

Chair: Linda Schuck, CIEE, University of California
Co-Chair: Annika Todd, PEEC Stanford University

Hunt Allcott, MIT & NYU
Sharyn Barata, Itron
Sam Borgeson, University of California
Jeanne Clinton, California Public Utilities Commission
Jon Froelich, University of Washington
Omar Khan, Google & UC Berkeley
Loren Lutzenhiser, Portland State University
Ed Maibach, George Mason University
Jane Peters, Research into Action
Wes Schultz, CSU, San Marcos
Michael Vandenbergh, Vanderbilt University
Maria Tikoff Vargas, US EPA/ENERGY STAR
Marsha Walton, NYSERDA

Conference Managers

Cara Lee Mahany Braithwait, Christensen Associates
Debra Richerson, CIEE, University of Calfiornia
Jack McGowan, CIEE, University of California

Advisory Committee

Richard Andres, Energy Security & Policy Chair, Institute for National Strategic Studies, National Defense University
Dan Ariely, Professor of Behavioral Economics, Duke University
Carrie Armel, BECC Co-Chair 2007, 2008, & 2009, Precourt Energy Efficiency Center, Stanford University
Jan Berman, Senior Director of Customer Energy Efficiency, Pacific Gas & Electric Company
Nicole Woolsey Biggart, Professor Management & Sociology, UC Davis
Kateri Callahan, President, Alliance to Save Energy
Ralph Cavanagh, Senior Attorney, NRDC
Robert Cialdini, Regents' Professor of Psychology & Marketing, Department of Psychology, Arizona State University
Kevin Cooney, Managing Director–Energy, Navigant Consulting
Rick Diamond, Senior Scientist, Lawrence Berkeley National Laboratory
Sylvie Douzou, R&D, European Centre/Labs for Energy Efficiency Research, Électricité de France
Karen Ehrhardt-Martinez, 2009 BECC Chair, Renewable & Sustainable Energy Institute, University of Colorado
Mark Gaines, Director, Commercial & Industrial Marketing, Sempra Energy
Hannah Granade, Principle, McKinsey & Company
Kevin Hurst, Office of Science and Technology Policy, Executive Office of the President
Wendy Jaehn, Executive Director, Midwest Energy Efficiency Alliance
Drexel Kleber, Director, Strategic Operations, Power Surety Task Force, Office of the Secretary, US Dept. of Defense
Kathy Kuntz, Executive Director, Wisconsin Climate Change Action Initiative
Skip Laitner, Economic Analysis Director, ACEEE
Hunter Marshall, Senior Vice President, DraftFCB, Inc.
Doug McKenzie-Mohr, Environmental Psychologist
Jim Parks, Program Manager, Energy Efficiency & Customer R&D, Sacramento Municipal Utility District
Amy Pollick, Director of Government Relations, Association for Psychological Science
Roland Risser, Buildings Technologies Program Manager, EERE, US Department of Energy
Gene Rodrigues, Director, Energy Efficiency Division, Southern California Edison
Maxine Savitz, President’s Council of Advisors on Science and Technology
Paul Stern, Director, Committee on the Human Dimension of Global Change, NRC
Ed Vine, Research Coordinator, CIEE
Mike Weedall, Vice President, Energy Efficiency, Bonneville Power Administration
Harold Wilhite, Professor of Anthropology, University of Oslo
John Wilson, Buildings Program Director, Energy Foundation
Edward Wisniewski, Deputy Director, Consortium for Energy Efficiency