November 15 - 18, 2009   |   Washington, D.C.

About BECC 2009

The 2009 Behavior, Energy and Climate Change Conference was the 3rd annual conference to focus on accelerating our transition to an energy-efficient and low carbon economy through an improved understanding and application of social and behavioral mechanisms of change. The 2009 BECC conference built on the overwhelming success of previous BECC Conferences, in which participants discussed successful program strategies, shared innovative research findings, and built dynamic new networks and means of collaboration. The conference brought together a diverse group of energy experts, social scientists, and policymakers to discuss the social and behavioral basis for, and practical implementation of, reducing energy use through the adoption and application of more energy-efficient technologies, energy conservation activities, and lifestyle changes.

The 2009 BECC Conference was convened by the California Institute for Energy and Environment (CIEE), University of California Office of the President; the Precourt Energy Efficiency Center (PEEC), Stanford University; and the American Council for an Energy Efficient Economy (ACEEE).

Conference Program w/ Downloadable Presentations

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Downloadable 2009 BECC Conference Program (PDF)

Day 1 SUNDAY EVENING, NOVEMBER 15
6-9 PM Conference Registration & Speaker Check-in

7:00-9:00
PM

Thurgood Marshall Ballroom

BECC CONFERENCE KICK-OFF PROGRAM

Program & Reception

The conference starts with an interactive, provocative, and fun session designed to stimulate discussion and develop new connections. Don't miss thought-provoking discussions, lively roundtables, and the opportunity to share experiences and explore new ideas.
Kick-off: Linda Schuck, BECC 2009 Co-Chair, California Institute for Energy & Environment
Moderators: Tom Eich & Ted Howes, IDEO - Innovation & Design Consultancy
Day 2 MONDAY MORNING, NOVEMBER 16
7:30-8:30 Continental Breakfast & Registration
8:30-10:30

Thurgood Marshall Ballroom

BRINGING PEOPLE BACK IN: ENVISIONING A NEW FUTURE

Opening Plenary

Welcome: BECC Convening Directors
Steve Nadel, Executive Director, American Council for an Energy-Efficient Economy (ACEEE)
Carl Blumstein, Director, California Institute for Energy & Environment (CIEE), University of California
Jim Sweeney, Director, Precourt Energy Efficiency Center (PEEC), Stanford University
Setting the Stage: Behavior, Energy & Climate Change (5.25MB)
Karen Ehrhardt-Martinez, BECC 2009 Conference Chair, American Council for an Energy-Efficient Economy (ACEEE)
Opening Keynote: Energy Usage: A View From Behavioral Economics (271KB)
Dan Ariely, Author of Predictably Irrational: The Hidden Forces That Shape Our Decisions, James B. Duke Professor of Behavioral Economics, Director, Center for Advanced Hindsight, Duke University
It is difficult to get people to care about the future and the possible effects and consequences of our actions, from driving while talking on the phone to depleting natural resources. Future effects are unobservable — and, after all, we will likely not be around to witness these effects. On top of that, we often perceive our efforts as a small drop in the bucket. So how do we get excited about energy savings and global warming? We tap into social implications, pride, and ego to change our motivations.
10:00-10:30 Morning Break
10:30-12:00 BEHAVIOR TOPICS 1: Concurrent Sessions
Topic 1A 10:30-12:00
Wilson A

BEHAVIOR & NATIONAL SECURITY

Moderator: Holmes Hummel, Office of Policy & International Affairs, US DOE

Panel:
Richard Andres (1.84MB), Energy & Environment Security & Policy, Institute for National Strategic Studies, National Defense University
Mike Aimone (117KB), National Security Global Business, Battelle
Drexel Kleber (966KB), Strategic Operations, Power Surety Task Force, Office of the Secretary, Department of Defense
Topic 1B 10:30-12:00
Wilson B

BUILDINGS & THE BUILT ENVIRONMENT

Moderator: Jeff Harris, Alliance to Save Energy

Topic 1C 10:30-12:00
Wilson C

CIVIC PARTICIPATION & CLIMATE CHANGE

Moderator: Kevin Cooney, Summit Blue

Global Warming in the First Primary State: New England Town Meetings & New Hampshire Voters
Roger Stephenson, Clean Air Cool Planet
The Transition Initiative Movement - Community Self Reliance in Response to Global Warming, Peak Oil & Economic Uncertainty (1.07MB)
James Cole, CIEE
Climate for Community: Aggregating GHG Emissions Reductions for Emerging Carbon Markets (200KB)
Jamie Fine, Environmental Defense Fund
Steven Moss, San Francisco Community Power
Topic 1D 10:30-12:00
Harding

NEW MEDIA STRATEGIES

Moderator: Mike Messenger, Itron

How Tweet It Is (2.4MB)
Lynn Clement, Wisconsin Energy Conservation Corporations
It's a Teenage Wasteland (2.77MB)
Brian Keane, Smart Power
Letsgetenergysmart.gov (114KB)
Linda Silverman, US Department of Energy
CoolCalifornia.org
Annalisa Schilla, CA Air Resources Board
Topic 1E 10:30-12:00
Coolidge

GREEN MARKETING & ENERGY EFFICIENCY: DRIVERS OF EFFICIENCY PRODUCTS & CONSERVATION PRACTICES

Moderator: Scot Davidson, Northwest Energy Efficiency Alliance

The Apathy Gap: Consumer Misperceptions about Energy
Lee Ann Head, Shelton Group
The Latest LOHAS Consumer Trends in Energy Efficiency
Gwynne Rogers, Lifestyles of Health & Sustainability (LOHAS) Survey, Natural Marketing Institute
Topic 1F 10:30-12:00
Hoover

QUANTIFYING BEHAVIOR IMPACTS

Moderator: Paul Stern, National Research Council

12:00 Lunch & Plenary Talk
Lunch
Speaker

Thurgood Marshall Ballroom

Spotlight on Behavior & Policy

"Opportunities & Constraints for Behavior-Based Strategies"

US Representative Brian Baird (WA)
Chairman, Subcommittee on Energy & Environment

MONDAY AFTERNOON, NOVEMBER 16
2:00-3:30 BEHAVIOR TOPICS 2: Concurrent Sessions
Topic 2A
2:00-3:30
Wilson A

BEHAVIOR & POLICY AGENDA

Moderator: Jerry Dion, Office of Energy Efficiency & Renewable Energy, US DOE

What Do We Know About Behavior & Energy? (749KB)
Ed Vine, California Institute for Energy & Environment
Setting a Research Agenda for Behavior, Energy & Climate Change (1.37MB)
Rick Diamond, LBNL
Topic 2B
2:00-3:30
Wilson B

TECHNOLOGY DESIGN

Moderator: Alan Meier, Energy Efficiency Center, UC Davis

Keith Halper
Kuma Games
Tai Stillwater (508KB)
UC Davis
Tom Sanquist (1.46MB)
Pacific Northwest National Laboratory
Topic 2C
2:00-3:30
Wilson C

BUILDINGS & REAL ESTATE PROFESSIONALS

Moderator: Karl Brown, California Institute for Energy & Environment, University of California

Topic 2D
2:00-3:30
Harding

SOCIAL MARKETING

Moderator: P. Wesley Schultz, California State University, San Marcos

Social Marketing (4.01MB)
William A. Smith, Academy for Educational Development
Social Marketing Theory Applied (1.83MB)
Arien Korteland, BC Hydro
Results from the SMUD/Positive Energy Bill Comparison Experiment (1.03MB)
Bruce Ceniceros, SMUD
Topic 2E
2:00-3:30
Coolidge

RECENT SOCIOLOGICAL RESEARCH & INSIGHTS FOR REDUCING ENERGY USE

Moderator: Elizabeth L Malone, Joint Global Change Research Institute, PNNL

The Social Organization of Energy Research: A Review of Recent Initiatives (725KB)
Kathryn Janda, Oxford University
Comparing Attitudes and Practices across Communities (1.9MB)
Pamela Jull, Applied Research Northwest
Insights from Green Communities (1.07MB)
Laura Mamo, University of Maryland
Topic 2F
2:00-3:30
Hoover

BEHAVIOR & ENERGY MODELING

Moderator: Priya Sreedharan, US EPA

3:30-4:00 Afternoon Break
4:00-5:30

Spotlight
Sessions

(Marshall Ballroom North & East)

Behavior & Federal Policy

Moderator: Michael Vandenbergh Vanderbilt Law School & Harvard (visiting)

Holmes Hummel,
US DOE
(435KB)
Policy & International Affairs

Maria Tikoff Vargas,
US EPA
(2.55MB)
ENERGY STAR

Dan Beard,
Congress
(3.02MB)
CAO, US House of Representatives

Claire Broido Johnson,
US DOE
(399KB)
Energy Efficiency & Renewable Energy

This panel will explore the role of the social and behavioral sciences in federal energy and climate policy development.
(Marshall Ballroom South & West)

Smart Grid & Feedback

Moderator: Steven Kline, Pacific Gas & Electric

Carrie Armel,
Stanford
(140KB)
Precourt Energy Efficiency Center

Omar Khan,
Google.org
(2.98MB)
Google’s PowerMeter Program

Gregory Abowd, (1.22MB)
School of Interactive Computing

Matthew Trevithick, Venrock

This session envisions how to leverage sensor data – smart meter and home area network data – with behavioral techniques & information technologies to reduce and shift energy use.
(Wilson A – C)

Decision-Making & Consensus Building

Moderator: Skip Laitner, ACEEE

Jonathan Raab (2.19MB)
Raab Associates

Elke Weber (684KB)
Columbia University Center for Research on Environmental Decisions

The speakers will discuss current thinking in decision-making and consensus building research, their application to energy and environmental policy, and their implications for accelerating energy savings and GHG reductions.
5:30-on Free time.
7:30-9:30 pm Participant-Organized Sessions (See participant list for details.)
Day 3 TUESDAY MORNING, NOVEMBER 17
8:30-10:00

Spotlight
Sessions

(Marshall Ballroom North & East)

COPENHAGEN NEGOTIATIONS

Moderator: Cymie Payne, Boalt School of Law, UC Berkeley

David Doniger (155KB)
Natural Resources Defense Council

Sherri Goodman (2.04MB)
Office of General Counsel, CNA Corporation

Rick Duke
Policy & International Affairs, US DOE
(Marshall Ballroom South & West)

BEHAVIOR & UTILITIES

Moderator: Ed Wisniewski, Consortium for Energy Efficiency


“Unleashing the Energy Efficiency Potential of Behavior-Based Approaches”
Rebecca Craft (757KB)
Con Edison

Gene Rodrigues (485KB)
Southern California Edison Company

Mike Weedall (485KB)
Bonneville Power Administration
(Wilson A – C)

BEHAVIORAL ECONOMICS

Moderator: Jim Sweeney, Stanford, Precourt Energy Efficiency Center


“Applying Behavioral Economic Findings to Address Climate Change”
Jason Bordoff
Council on Environmental Quality, Executive Office of the President

George Loewenstein (1.78MB)
Social and Decision Sciences, Carnegie Mellon University
10:00-10:30 Morning Break
10:30-12:00 BEHAVIOR TOPICS 3: Concurrent Sessions
Topic 3A
10:30-12:00
Wilson A

TRANSLATING IDEAS INTO PANEL

Moderator: Loren Lutzenhiser, Portland State University

Panel:
Katrina Lassiter (432KB), Office of Representative Baird, US House of Representatives
Kevin Hurst (35KB), Office of Science & Technology Policy, White House
David Hungerford (384KB), Office of Commissioner Rosenfeld, California Energy Commission
Topic 3B
10:30-12:00
Wilson B

TRANSPORTATION

Moderator: Lee Schipper, Precourt Energy Efficiency Center, Stanford University (479KB)

Behavior, Driving & CO2: Where Reform of Transport Policy & Finance Could Take Us & What it Means to the Person Behind the Wheel
Joshua Schank, Transportation Research, Bipartisan Policy Center
Tolling & Pricing Program Management (412KB)
Patrick DeCorla-Souza, Federal Highway Administration, US DOT
Congestion Pricing & Driving Behavior (304KB)
Joanne Potter, Cambridge Systematics
Achieving VMT Reductions (654KB)
Chuck Kooshian, Center for Clean Air Policy
Pay as You Drive Insurance (40KB)
Allen Greenberg, Federal Highway Administration
Topic 3C
10:30-12:00
Wilson C

WORKPLACES & ORGANIZATIONS

Moderator: Wendy Jaehn, Midwest Energy Efficiency Alliance

Topic 3D
10:30-12:00
Harding

SEGMENTATION

Moderator: Maria Tikoff Vargas, ENERGY STAR, US EPA

Global Warming’s Six Americas
Edward Maibach, George Mason University
Welcome Home: Using Ethnographic Research to Understand Residential Energy Practices (445KB)
Jennifer Mitchell-Jackson, Opinion Dynamics Corporation
Challenges & Rewards of Comparing Seven West Coast Segmentation Studies (4.76MB)
Linda Dethman, Dethman & Assoc.
Topic 3E
10:30-12:00
Coolidge

EMPOWERING HOME MANAGMENT

Moderator: Bill LeBlanc, E-Source

Topic 3F
10:30-12:00
Hoover

EVALUATION OF BEHAVIOR

Moderator: Jane Peters, Research into Action

A Behavior-Oriented Model of the Demand for Heating Energy to Explore the Energy Efficiency Gap (786KB)
Louis-Gaetan Giraudet, CIRED
Integrating Psychology & Energy in Social Marketing Evaluation (1.55MB)
Leah Stokes, University of Toronto
Measuring Changes in Energy Behaviors: Free Riders, Confounders & Design for Evaluation (206KB)
Hunt Allcott, New York University & Massachusetts Institute of Technology
TUESDAY AFTERNOON, NOVEMBER 17
12:00-2:00 Lunch & Plenary Talk
Lunch
Speaker

Thurgood Marshall Ballroom

Spotlight on Social Marketing

"Fostering Sustainable Behavior" (9.03MB)

Doug McKenzie-Mohr
Founder of Community-Based Social Marketing, Author of Fostering Sustainable Behavior

2:00-3:30 BEHAVIOR TOPICS 4: Concurrent Sessions
Topic 4A
2:00-3:30
Wilson A

LOCAL & STATE STRATEGIES

Moderator: Kate Robertson, Environmental Defense Fund

Opportunities for Leveraging the Capacity of Local Government to Advance Energy Efficiency (401KB)
Michael Mondshine, Science Applications International Corporation
Advancing Efficiency in Challenging Environments
Andrea Denny, State & Local Branch, US EPA
Ivan Urlaub, North Carolina Sustainable Energy Association
Community Based Emerging Strategies (537KB)
Catherine Squire, Pacific Gas & Electric
Topic 4B
2:00-3:30
Wilson B

FEEDBACK

Moderator: Alex Laskey, OPOWER

EM&V Standards for Feedback Programs: Quantifying Consumer Behavior Change (411KB)
Jennifer Robinson, EPRI
Accurate & Easy-to-Deploy In-Home Energy Sensing
Jon Froehlich, University of Washington
More than an Energy Monitor: GroundedPower’s Approach to Creating Behavioral Change (816KB)
Achieving Persistent Energy Savings & Customer Engagement (2.08MB)
Paul Cole, GroundedPower, Inc.
Kevin Galligan, Cape Light Compact Energy Efficiency Programs
Topic 4C
2:00-3:30
Wilson C

UNIVERSITIES AS TEST COMMUNITIES

Moderator: David Blockstein, Council on Energy Research & Education Leaders (CEREL)

Employing Multiple Modes & Scales of Real-time Feedback to Engage, Educate, Motivate & Empower Electricity & Water Conservation
John Petersen, Oberlin College
Deliberative Democracy to Create a Climate for Change (555KB)
Vanessa Schweizer, Carnegie Mellon University
Changing Culture & Behavior to Achieve Climate Neutrality on Campus (3.41MB)
Dann Sklarew, George Mason University
Topic 4D
2:00-3:30
Harding

MESSAGING

Moderator: Marsha Walton, NYSERDA

Irish Energy-Use Behaviour Intervention Initiatives for Mass Media Communication (1.4MB)
Kirk Shanks, Dublin Institute of Technology
Climate Crossroads (1.0MB)
Cara Pike, Social Capital Project
Doing More Without Much More: Getting the Biggest Bang from Outreach (209KB)
Lisa Skumatz, Skumatz Economic Research
Topic 4E
2:00-3:30
Coolidge

THE GAP BETWEEN ATTITUDES & ACTION

Moderator: Stephanie Shipp, Science & Technology Policy InstitutE

Societal Attitudes & Beliefs That Endanger Our Response to Global Warming (1.49MB)
Seth Robbins, MD, MPH
Overcoming Barriers to Purchasing Green Electricity (558KB)
Dorian Litvine, CREDEN
Choosing Between Efficiency & Curtailment Predictors of Emissions Reduction Strategies
Connie Roser-Renouf, Center for Climate Change Communication, George Mason University
Topic 4F
2:00-3:30
Hoover

BANKING & FINANCIAL MODELS PANEL

Moderator: Gil Sperling, Energy Efficiency & Renewable Energy, US DOE

Shorebank: Triple Bottom Line (94KB)
Joel Freehling, Shorebank Corporation
Living Cities
Stockton Williams, Green Economy Initiatives, Living Cities
Energy Loans (729KB)
Jeffery Gatter, AFC First Financial Corporation
3:30-5:00 Networking & Free Time: Poster Session Set-up
Special: *Film Festival * (Wilson A)
5:00-7:00

Ballroom

POSTER SESSION & RECEPTION
Day 4 WEDNESDAY MORNING, NOVEMBER 18
7:30-8:30 Continental Breakfast & Registration
8:30-10:00 BEHAVIOR TOPICS 5: Concurrent Sessions
Topic 5A
8:30-10:00
Wilson A

POLICY EXPERIMENTS

Moderator: Suzanne Watson, Policy Director, ACEEE

Transitioning the Mass Market to Critical Peak Pricing Rates through Policy Directive (200KB)
Valerie Richardson, KEMA
Energy Efficiency Markets: Fueling Innovation Through Behavioral Strategies (1.31MB)
Bryan Garcia, Center for Business & the Environment, Yale University
Framing matters? The Impact of Policy Context on Willingness to Change Energy Consumption Behaviour (181KB)
Yael Parag, Environmental Change Institute, Oxford University, UK
Topic 5B
8:30-10:00
Wilson B

ATTITUDES, BELIEFS & THEIR IMPLICATIONS

Moderator: Carol Werner, Environment & Energy Study Institute

Global Survey of Climate Change Attitudes & Behaviors (1.35MB)
Anthony Leiserowitz, Project on Climate Change, Yale at the School of Forestry & Environmental Studies
Electricity Conservation in Context (1.34MB)
Sally Blackwell, Victoria University of Wellington
Why Changing Attitudes Matter (More Than Changing Behavior) (489KB)
Martin Bunzl, Rutgers University

Topic 5C
8:30-10:00
Wilson C

ORGANIZATIONAL DECISION-MAKING

Moderator: Monica Nevius, Consortium for Energy Efficiency

Topic 5D
8:30-10:00
Wilson D

REALLY COOL COMPETITIONS

Moderator: Ed Maibach, George Mason University

Topic 5E
8:30-10:00
Coolidge

YOUTH & EDUCATION

Moderator: Jennifer Lynes, University of Waterloo

The Energy Literacy Assessment Project (454KB)
Jan DeWaters, Clarkson University
Reducing Energy Use in the Residential Sector: A Behavior Change Curriculum for High School (2.49MB)
Marilyn Cornelius, Stanford University
Getting the “Green” Message across to K-12 & College Students (642KB)
David Juri Freeman, Skumatz Economic Research Associates, Inc.
Topic 5F
8:30-10:00
Harding

BEHAVIORAL ECONOMICS

Moderator: Alan Sanstad, Lawrence Berkeley Laboratory

Dallas Burtraw, (1.39MB) Resources for the Future
Hunt Allcott, (360KB) New York University & Massachusetts Institute of Technology
10:00-10:30 Morning Break
10:30-12:00

Thurgood Marshall Ballroom

BREAKING DOWN BARRIERS TO ENERGY-EFFICIENT BEHAVIORS

Closing Plenary

Hannah Choi Granade, Principal, McKinsey & Company

The lead author of the recent McKinsey report on "Unlocking Energy Efficiency in the U.S. Economy" will discuss the importance of behavioral approaches for maximizing and accelerating energy and carbon savings in the United States economy.