About BECC 2009
The 2009 Behavior, Energy and Climate Change Conference was the 3rd annual conference to focus on accelerating our transition to an energy-efficient and low carbon economy through an improved understanding and application of social and behavioral mechanisms of change. The 2009 BECC conference built on the overwhelming success of previous BECC Conferences, in which participants discussed successful program strategies, shared innovative research findings, and built dynamic new networks and means of collaboration. The conference brought together a diverse group of energy experts, social scientists, and policymakers to discuss the social and behavioral basis for, and practical implementation of, reducing energy use through the adoption and application of more energy-efficient technologies, energy conservation activities, and lifestyle changes.
The 2009 BECC Conference was convened by the California Institute for Energy and Environment (CIEE), University of California Office of the President; the Precourt Energy Efficiency Center (PEEC), Stanford University; and the American Council for an Energy Efficient Economy (ACEEE).
Conference Program w/ Downloadable Presentations
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Downloadable 2009 BECC Conference Program (PDF)
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| Day 1 |
SUNDAY EVENING, NOVEMBER 15 |
| 6-9 PM |
Conference Registration & Speaker Check-in |
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7:00-9:00
PM
Thurgood Marshall Ballroom
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BECC CONFERENCE KICK-OFF PROGRAM
Program & Reception
The conference starts with an interactive, provocative, and fun session designed to stimulate discussion and develop new connections. Don't miss thought-provoking discussions, lively roundtables, and the opportunity to share experiences and explore new ideas.
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Kick-off: Linda Schuck,
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BECC 2009 Co-Chair, California Institute for Energy & Environment
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Moderators: Tom Eich & Ted Howes,
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IDEO - Innovation & Design Consultancy
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| Day 2 |
MONDAY MORNING, NOVEMBER 16 |
| 7:30-8:30 |
Continental Breakfast & Registration |
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8:30-10:30
Thurgood Marshall Ballroom
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BRINGING PEOPLE BACK IN: ENVISIONING A NEW FUTURE
Opening Plenary
Welcome: BECC Convening Directors
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Steve Nadel,
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Executive Director, American Council for an Energy-Efficient Economy (ACEEE)
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Carl Blumstein,
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Director, California Institute for Energy & Environment (CIEE), University of California
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Jim Sweeney,
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Director, Precourt Energy Efficiency Center (PEEC), Stanford University
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Opening Keynote: Energy Usage: A View From Behavioral Economics
(271KB)
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Dan Ariely,
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Author of Predictably Irrational: The Hidden Forces That Shape Our Decisions, James B. Duke Professor of Behavioral Economics, Director, Center for Advanced Hindsight, Duke University
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It is difficult to get people to care about the future and the possible effects and consequences of our actions, from driving while talking on the phone to depleting natural resources. Future effects are unobservable — and, after all, we will likely not be around to witness these effects. On top of that, we often perceive our efforts as a small drop in the bucket. So how do we get excited about energy savings and global warming? We tap into social implications, pride, and ego to change our motivations.
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| 10:00-10:30 |
Morning Break |
| 10:30-12:00 |
BEHAVIOR TOPICS 1: Concurrent Sessions |
Topic 1A
10:30-12:00
Wilson A
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BEHAVIOR & NATIONAL SECURITY
Moderator: Holmes Hummel, Office of Policy & International Affairs, US DOE
Panel:
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Richard Andres (1.84MB), |
Energy & Environment Security & Policy, Institute for National Strategic Studies, National Defense University
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Mike Aimone (117KB), |
National Security Global Business, Battelle
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Drexel Kleber (966KB), |
Strategic Operations, Power Surety Task Force, Office of the Secretary, Department of Defense
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Topic 1B
10:30-12:00
Wilson B
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BUILDINGS & THE BUILT ENVIRONMENT
Moderator: Jeff Harris, Alliance to Save Energy
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Topic 1C
10:30-12:00
Wilson C
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CIVIC PARTICIPATION & CLIMATE CHANGE
Moderator: Kevin Cooney, Summit Blue
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Topic 1D
10:30-12:00
Harding
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NEW MEDIA STRATEGIES
Moderator: Mike Messenger, Itron
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Topic 1E
10:30-12:00
Coolidge
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GREEN MARKETING & ENERGY EFFICIENCY: DRIVERS OF EFFICIENCY PRODUCTS & CONSERVATION PRACTICES
Moderator: Scot Davidson, Northwest Energy Efficiency Alliance
The Apathy Gap: Consumer Misperceptions about Energy
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Lee Ann Head,
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Shelton Group
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The Latest LOHAS Consumer Trends in Energy Efficiency
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Gwynne Rogers,
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Lifestyles of Health & Sustainability (LOHAS) Survey, Natural Marketing Institute
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Topic 1F
10:30-12:00
Hoover
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QUANTIFYING BEHAVIOR IMPACTS
Moderator: Paul Stern, National Research Council
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| 12:00 |
Lunch & Plenary Talk |
Lunch
Speaker
Thurgood Marshall Ballroom
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Spotlight on Behavior & Policy
"Opportunities & Constraints for Behavior-Based Strategies"
US Representative Brian Baird (WA)
Chairman, Subcommittee on Energy & Environment
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| MONDAY AFTERNOON, NOVEMBER 16 |
| 2:00-3:30 |
BEHAVIOR TOPICS 2: Concurrent Sessions |
Topic 2A
2:00-3:30
Wilson A
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BEHAVIOR & POLICY AGENDA
Moderator: Jerry Dion, Office of Energy Efficiency & Renewable Energy, US DOE
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Topic 2B
2:00-3:30
Wilson B
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TECHNOLOGY DESIGN
Moderator: Alan Meier, Energy Efficiency Center, UC Davis
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Topic 2C
2:00-3:30
Wilson C
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BUILDINGS & REAL ESTATE PROFESSIONALS
Moderator: Karl Brown, California Institute for Energy & Environment, University of California
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Topic 2D
2:00-3:30
Harding
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SOCIAL MARKETING
Moderator: P. Wesley Schultz, California State University, San Marcos
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Topic 2E
2:00-3:30
Coolidge
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RECENT SOCIOLOGICAL RESEARCH & INSIGHTS FOR REDUCING ENERGY USE
Moderator: Elizabeth L Malone, Joint Global Change Research Institute, PNNL
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Topic 2F
2:00-3:30
Hoover
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BEHAVIOR & ENERGY MODELING
Moderator: Priya Sreedharan, US EPA
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| 3:30-4:00 |
Afternoon Break |
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4:00-5:30
Spotlight
Sessions
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(Marshall Ballroom North & East)
Behavior & Federal Policy
Moderator: Michael Vandenbergh
Vanderbilt Law School & Harvard (visiting)
This panel will explore the role of the social and behavioral sciences in federal energy and climate policy development. |
(Marshall Ballroom South & West)
Smart Grid & Feedback
Moderator: Steven Kline, Pacific Gas & Electric
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Matthew Trevithick, Venrock |
This session envisions how to leverage sensor data – smart meter and home area network data – with behavioral techniques & information technologies to reduce and shift energy use. |
(Wilson A – C)
Decision-Making & Consensus Building
Moderator: Skip Laitner, ACEEE
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Elke Weber (684KB) |
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Columbia University Center for Research on Environmental Decisions |
The speakers will discuss current thinking in decision-making and consensus building research, their application to energy and environmental policy, and their implications for accelerating energy savings and GHG reductions. |
| 5:30-on |
Free time.
7:30-9:30 pm Participant-Organized Sessions (See participant list for details.) |
| Day 3 |
TUESDAY MORNING, NOVEMBER 17 |
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8:30-10:00
Spotlight
Sessions |
(Marshall Ballroom North & East)
COPENHAGEN NEGOTIATIONS
Moderator: Cymie Payne, Boalt School of Law, UC Berkeley
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Rick Duke |
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Policy & International Affairs, US DOE |
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(Marshall Ballroom South & West)
BEHAVIOR & UTILITIES
Moderator: Ed Wisniewski, Consortium for Energy Efficiency
“Unleashing the Energy Efficiency Potential of Behavior-Based Approaches”
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(Wilson A – C)
BEHAVIORAL ECONOMICS
Moderator: Jim Sweeney, Stanford, Precourt Energy Efficiency Center
“Applying Behavioral Economic Findings to Address Climate Change”
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Jason Bordoff |
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Council on Environmental Quality, Executive Office of the President |
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| 10:00-10:30 |
Morning Break |
| 10:30-12:00 |
BEHAVIOR TOPICS 3: Concurrent Sessions |
Topic 3A
10:30-12:00
Wilson A |
TRANSLATING IDEAS INTO PANEL
Moderator: Loren Lutzenhiser, Portland State University
Panel:
| Katrina Lassiter (432KB), |
Office of Representative Baird, US House of Representatives |
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Kevin Hurst (35KB), |
Office of Science & Technology Policy, White House |
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David Hungerford (384KB), |
Office of Commissioner Rosenfeld, California Energy Commission |
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Topic 3B
10:30-12:00
Wilson B |
TRANSPORTATION
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Topic 3C
10:30-12:00
Wilson C |
WORKPLACES & ORGANIZATIONS
Moderator: Wendy Jaehn, Midwest Energy Efficiency Alliance
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Topic 3D
10:30-12:00
Harding |
SEGMENTATION
Moderator: Maria Tikoff Vargas, ENERGY STAR, US EPA
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Topic 3E
10:30-12:00
Coolidge |
EMPOWERING HOME MANAGMENT
Moderator: Bill LeBlanc, E-Source
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Topic 3F
10:30-12:00
Hoover |
EVALUATION OF BEHAVIOR
Moderator: Jane Peters, Research into Action
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| TUESDAY AFTERNOON, NOVEMBER 17 |
| 12:00-2:00 |
Lunch & Plenary Talk |
Lunch
Speaker
Thurgood Marshall Ballroom |
Spotlight on Social Marketing
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| 2:00-3:30 |
BEHAVIOR TOPICS 4: Concurrent Sessions |
Topic 4A
2:00-3:30
Wilson A |
LOCAL & STATE STRATEGIES
Moderator: Kate Robertson, Environmental Defense Fund
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Topic 4B
2:00-3:30
Wilson B |
FEEDBACK
Moderator: Alex Laskey, OPOWER
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Topic 4C
2:00-3:30
Wilson C |
UNIVERSITIES AS TEST COMMUNITIES
Moderator: David Blockstein, Council on Energy Research & Education Leaders (CEREL)
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Topic 4D
2:00-3:30
Harding |
MESSAGING
Moderator: Marsha Walton, NYSERDA
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Topic 4E
2:00-3:30
Coolidge |
THE GAP BETWEEN ATTITUDES & ACTION
Moderator: Stephanie Shipp, Science & Technology Policy InstitutE
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Topic 4F
2:00-3:30
Hoover |
BANKING & FINANCIAL MODELS PANEL
Moderator: Gil Sperling, Energy Efficiency & Renewable Energy, US DOE
Shorebank: Triple Bottom Line (94KB)
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Joel Freehling, |
Shorebank Corporation |
Living Cities
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Stockton Williams, |
Green Economy Initiatives, Living Cities |
Energy Loans (729KB)
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Jeffery Gatter, |
AFC First Financial Corporation |
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| 3:30-5:00 |
Networking & Free Time: Poster Session Set-up
Special: *Film Festival * (Wilson A) |
| 5:00-7:00
Ballroom |
POSTER SESSION & RECEPTION |
| Day 4 |
WEDNESDAY MORNING, NOVEMBER 18 |
| 7:30-8:30 |
Continental Breakfast & Registration |
| 8:30-10:00 |
BEHAVIOR TOPICS 5: Concurrent Sessions |
Topic 5A
8:30-10:00
Wilson A |
POLICY EXPERIMENTS
Moderator: Suzanne Watson, Policy Director, ACEEE
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Topic 5B
8:30-10:00
Wilson B |
ATTITUDES, BELIEFS & THEIR IMPLICATIONS
Moderator: Carol Werner, Environment & Energy Study Institute
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Topic 5C
8:30-10:00
Wilson C
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ORGANIZATIONAL DECISION-MAKING
Moderator: Monica Nevius, Consortium for Energy Efficiency
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Topic 5D
8:30-10:00
Wilson D |
REALLY COOL COMPETITIONS
Moderator: Ed Maibach, George Mason University
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Topic 5E
8:30-10:00
Coolidge |
YOUTH & EDUCATION
Moderator: Jennifer Lynes, University of Waterloo
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Topic 5F
8:30-10:00
Harding |
BEHAVIORAL ECONOMICS
Moderator: Alan Sanstad, Lawrence Berkeley Laboratory
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Hunt Allcott, (360KB) |
New York University & Massachusetts Institute of Technology |
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| 10:00-10:30 |
Morning Break |
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10:30-12:00
Thurgood Marshall Ballroom |
BREAKING DOWN BARRIERS TO ENERGY-EFFICIENT BEHAVIORS
Closing Plenary
Hannah Choi Granade,
Principal, McKinsey & Company
The lead author of the recent McKinsey report on "Unlocking Energy Efficiency in the U.S. Economy" will discuss the importance of behavioral approaches for maximizing and accelerating energy and carbon savings in the United States economy.
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