The 2008 Behavior, Energy and Climate Change Conference was the second annual conference focused on understanding the nature of individual and organizational behavior and decision making and using that knowledge to accelerate our transition to an energy-efficient and low carbon economy. The 2008 BECC Conference built on the overwhelming success of the first BECC Conference in 2007, during which over 500 participants discussed successful policy and program strategies, shared important research findings, and built dynamic new networks and collaborations.
The 2008 BECC Conference brought together a diverse group of policymakers, social scientists, program implementers, media, and energy experts to explore the practical application of social and behavioral insights to address our climate challenges. We reviewed recent behavioral research, discussed current and emerging policy issues, shared effective program/communication strategies, and fostered collaboration across government, utility, business, and research sectors. Our goal was to achieve viable solutions for meeting long-term energy and greenhouse gas emissions reduction targets by improving the design, adoption, and continued effectiveness of policies, programs, technologies, and individual/organizational actions.
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The conference will start with an interactive, provocative and fun session designed to stimulate discussion and develop new connections. The session will focus on creative ideas for behavior-related legislation, regulation, program and action for the new US administration, states, cities and other organizations. Don't miss thought-provoking discussions, lively roundtables, wine and light desserts, and the opportunity to share experiences and explore new ideas.
Kickoff: Linda Schuck,
BECC Chair, California Institute for Energy & Environment
Moderators: Sharyn Barata,
Vice-President, Opinion Dynamics Corporation
Senior Advisor, California Institute for Energy & Environment
BECC Conference Co-Chair & Precourt Energy Efficiency Center
Provides an overview of "behavior;" a framework for thinking about the broad array of areas in which it can accelerate climate/energy solutions; and examples of behavioral approaches that can be applied for immediate impact.
Anticipating the Future: Immersive New Media - Evidence and Ideas from the Science of Fun
Professor of Communication and Co-Director of the H-STAR Institute (Human Sciences & Technologies Advanced Research), Stanford University
Changing deep-rooted behaviors is really hard. Playing collaborative computer games is seriously fun. Change & fun depend on similar ingredients that can be aligned in immersive interactive media. Behavior change while having fun can result. Dr. Reeves will provide some intriguing examples & suggest applications to energy and climate change.
Counsellor for Global Issues, British Embassy, Washington, DC
To break through to the next level of energy savings and GHG reduction required to address climate change, program administrators and regulators are going to have to seriously look at tapping into behavioral transformation strategies. A panel of program, regulatory and marketing experts will explore what it will take to scale up behavior-based programs to state, national and international levels.
2:00-3:30 Regency B
USING NEW MEDIA TO MOTIVATE ACTION
Moderator: Pam Wellner, California Public Utilities Commission
This session will provide an overview and framework for understanding the different types of institutional and regulatory milieus in which publicly funded energy efficiency programs operate, and their implications for program approaches grounded in behavior and the social sciences.
4:00-5:30 Regency B
FILM - SISTERS ON THE PLANET
Moderator: Aimee Christensen, Christensen Global Strategies
Climate change is already having a disproportionate impact on people in poor communities and it's hitting women the hardest. This session will screen a short movie produced by Oxfam about how four inspirational women around the world are fighting back against climate change followed by a moderated discussion about climate change strategies.
The rapid adoption of new clean technologies is essential to help address climate change. This session will examine why there is a "Valley of Death" between existing applied research funding and private sector investments for those developing environmental technology and will describe successful ways to accelerate clean tech commercialization.
PANEL - LOCAL GOVERNMENT PARTNERSHIPS FOR A SUSTAINABLE FUTURE
Moderator: Nancy Jenkins, Southern California Edison
Measuring the Effectiveness of Energy Efficiency Partnerships:
Carol Yin, EM&V Consultant
A panel of utility program managers and city leaders will describe their partnership approach, social marketing efforts and other sustainability strategies to reduce energy and GHG emissions. They will discuss social science principles that underlie activities, review best practices and evaluation findings and lead a discussion on how local government partnerships can motivate behavioral changes.
This session explores needs and means for changing the ways we measure and value the effectiveness of energy efficiency, demand response and climate initiatives by considering the complexity, multiple stakeholders and behavioral aspects of this work.
These small, informal discussion groups allow participants to discuss topics of mutual interest. Select one of the topics from the following list and note the corresponding table number. (More complete descriptions are available on the conference website.) Find the table with your topic number. Discussions will be convened and facilitated by a moderator who will introduce the topic, provide a framework for discussion and facilitate participation.
Moderator: Felicity Barringer, National Environmental Reporter, New York Times
Policy: The Honorable Phil Sharp,
President, Resources for the Future; former US Representative
Faith: Susan Stephenson,
Executive Director, The Regeneration Project
Labor: Chris Chafe,
Executive Director, Change to Win
Business: Aimee Christensen,
Founder/CEO, Christensen Global Strategies
Youth: Jessy Tolkan,
Executive Director, Energy Action Coalition
This panel brings together an extraordinary group of individuals representing varying perspectives and communities. They will explore the breadth & depth of behavior strategies to address climate change and propose new directions.
BEHAVIOR TOPICS 3: Concurrent Sessions
11:00-12:30 Regency A
GREEN JOBS & WORKPLACES
Moderator: Teri Duncan, Bonneville Power Administration
Greening Your Building Toward the Bottom Line
President/CEO, Envision Reality Services
Green Collar Jobs: Building Pathways Out of Poverty and Careers in the Clean-Energy Economy
Director, Green-Collar Jobs Campaign, Ella Baker Center for Human Rights
VP of Consumer Branding and Sustainability, Cohn and Wolfe
11:00-12:30 Regency C
APPLYING DESIGN THINKING TO ACCELERATE CLIMATE SOLUTIONS
Banny Banerjee, Academic Director, Stanford Design Program, Stanford University
Bill Burnett, Executive Director, Stanford Design Program, Stanford University
The directors of the Stanford Design Program will run an interactive workshop illustrating how design techniques such as rapid prototyping can improve technologies and programs and accelerate their implementation and adoption. (The speakers request that no one join the session after it has started and the doors are closed.)