Sensors & Behavior (ARPA-E) > Behavioral Interventions

Transportation Lottery

Are people motivated more by a small chance at a big prize than by a guaranteed small reward? To ease traffic congestion, which wastes a lot of energy and contributes to pollution, this project shifted travel away from rush hour using novel monetary incentives, gaming and a social network.

Investigators: Balaji Prabhakar, Christopher Pluntke, Naini Gomes, Deepak Merugu, Chinmoy Mandayam, Tom Yue, Berk Atikoglu, Adrian Albert, Norihiro Fukumoto, Huan Liu, Damon Wischik, N.S. Rama

A lottery-based system to pay out chunky prizes instead of lower, deterministic payouts can attract more participation in the incentive mechanism. This is especially true when the deterministic payouts are small, such as a kWh of energy saving only about 10 cents. If such an incentive mechanism were developed, it could be applied in a variety of contexts: time shifting of electricity use in the home, recycling, wellness programs for increasing exercise, and many more.

Read more...

Publications and Presentations

INSINC: A Platform for Managing Peak Demand in Public Transit
JOURNEYS, pp 31—39, Land Transport Authority of Singapore
Pluntke, C., Prabhakar, B. (2013)

Future Work

Insinc was extended for a further 18 months (July 2012 to December 2013) after the initial six months. Researchers expect the wealth of data to yield additional insights. The software developed in part through this project, and general approach, are now being applied in other settings and to address additional societal issues. The investigators anticipate application in motivating consumers to switch electricity use to off-peak hours.