Energy-saving building technologies offer the best available opportunity to reduce GHG emissions with positive net present value and rapid payback. However, very little progress has been made in implementing them. There is no lack of energy-saving technologies with positive short term paybacks for both new and existing buildings. Rather, we hypothesize, the extremely slow diffusion of these impactful technologies is a result of the horizontally and vertically fragmented structure of the building industry, its susceptibility to extremely large fluctuations in demand, its tradition of partitioned competitive bidding, and the broken agency between decision-makers involved in capital vs. operating decisions in this industry. We propose a one-year seed research project to:
Identify and document the key organizational, inter-organizational, and industry barriers to widespread adoption of energy-saving building technologies;
Use case studies to document examples of governmental regulations or incentives and corporate strategies that have successfully overcome these barriers;
Develop preliminary hypotheses about strategic and policy interventions that can overcome these barriers; and
Prepare and submit one or more proposals for substantial external funding for follow-on research, industry outreach and executive education.